Marketing Artwork on the Internet
Wednesday, August 29th, 2007Earlier this summer, I was invited to speak to members of the Crafts Association of British Columbia about marketing artwork online. At this gathering of artists from the Vancouver area, I was reminded, once again, that artists must be multi-faceted business owners in today’s world. The Internet offers great opportunities to present one’s work to a larger audience, but also the challenge of yet another marketing channel that the individual artist must learn about.
The best artists I know approach their businesses with the same creativity that they do their art. In Vancouver, I was excited to enter into an exchange with a number of forward-thinking artists about this great adventure called the Internet. I am certain that the art world will make its mark on this medium, much as it has done on every other aspect of our daily lives.





